Last Updated: October 24, 2023

OnePlus USA Corp., a Nevada corporation, and our affiliates (hereinafter collectively referred to as “we, ” “us, ” or “OnePlus”), respect your privacy and are committed to protecting it through our compliance with this OnePlus – U.S. Privacy Policy (“Privacy Policy”). This Privacy Policy describes the types of information we may obtain when you are using our website and associated online services including without limitation product support (hereinafter collectively referred to as “Services”), and our practices for collecting, using, maintaining, protecting, and disclosing that information. Please read the Privacy Policy carefully and familiarize yourself with our privacy practices before using our Services or providing any such information. By accessing or using our Services, you agree to this Privacy Policy.

In addition to this Privacy Policy, we may provide additional information about our privacy practices that are unique to specific Services where appropriate. You will, in each case, have access to such information.

Click on the links below to learn more:

Information We Collect

Cookies and Other Automated Data Collection Technologies

How We Use Your Information

Disclosure of Your Information

Interest-Based Advertising

Your Rights and Choices About How We Use and Disclose Your Information

Protecting Children’s Privacy

How We Protect Your Information

Links to Third-Party Websites, Apps, and Features

Transfer of Information Between Countries

Changes to Our Privacy Policy

Contact Information

Information We Collect

We use the term “personally identifiable information” to mean information that identifies, or that can reasonably be linked to, an actual natural person (that’s a real, named human being). We use the stand-alone term “information” to include all types of information, including personally identifiable information.

Information You Provide

The information we obtain from you in connection with our Services may include:

Contact information such as your phone number, street address, email, and first and last name

Date of birth

Credit/debit card (including the card number, security code, expiration date, and name associated with the account) or bank account (including your name, account number, and routing number) information (including, when applicable, for PayPal accounts and similar online payment systems)

Government-issued ID numbers (such as your driver’s license number)

Codes or identification numbers for gift cards or coupons

Demographic data such as gender, age, and lifestyle information

Information stored in or associated with your OnePlus account (including your personal profile, OnePlus user ID, username, or password) or other social media accounts that you use to follow us or interact with us in any way

Information or content that you post, publish, display, share, or otherwise communicate to others on publicly accessible areas of our websites (including user forums or blogs hosted by us or our business partners)

Username and password for ancillary, non-OnePlus devices, apps, features, or services utilized in connection with the Services

Data stored locally on your device when you use a Service or feature that necessitates collection

Emails, messages, transcripts of chat sessions, and other communications when you communicate with us (e.g., customer service)

Information about Services you purchase or consider

Survey responses

Information provided in connection with prize drawings, rewards programs, and other promotional contests and activities, including interactions with promotional communications (such as subscribing to our newsletters)

Information We Automatically Collect

The information we automatically collect from you in connection with our Services may include:

The type of device, operating system, or browser you’re using, device settings, and connections to other devices

Your IP address

Your interactions with and usage of the Services (including session replay, clickstream data, the web pages you visit and other browsing behavior and patterns, search terms, the times and dates of use of the Services, other log information, and the resources, features, and Services that you otherwise access and use, download, or purchase) and the web pages that brought you to the Services

The URLs of the websites you visited before visiting our site (these are called “referring URLs”) and your use of ancillary, non-OnePlus websites, apps, resources, and features that are utilized in connection with certain Services

Advertising IDs (including Google Ad ID)

Randomized, non-persistent, and resettable device identifiers

Proof of purchase, order number, shipping receipt, tracking number, OnePlus after-sale number (e.g., for customer support), SKU, and RMA or trade-in number

Information Obtained from Other Sources

We may receive information about you from other sources, including (1) from publicly or commercially available sources (such as your activity on social networks), and (2) from our business partners and other third parties that help us update, expand, and analyze our records, identify new customers, and provide Services that may be of interest to you. We also may obtain other information about you either with your consent or in such manner as we describe at the time of collection.

Some content or applications, including advertisements, you may encounter while using our Services are served by third parties, including advertisers, ad networks and servers, content providers, and application providers. These third parties may use cookies (alone or in conjunction with web beacons or other tracking technologies) to collect information about you when you use the Services. The information they collect may include or be associated with your personally identifiable information. We do not control any third parties’ tracking technologies or how they may be used. We provide more information about cookies and other tracking technologies below.

We may permit third-party analytics services, interest-based advertisers, and other relevant third-party service providers to collect and process certain information from our Services (and to use the information, for example, to evaluate use of the Services or help administer the Services). The information may be disclosed to or collected directly by these third parties, and they may collect and combine information, including personally identifiable information, about your online activities over time and across OnePlus and third-party devices, apps, websites, and other online services (hereinafter referred to as “behavioral tracking”). We provide more information about interest-based advertising below.

We may combine any of the foregoing information with other information received from you or relevant to you.

Cookies and Other Automated Data Collection Technologies

We and our third-party service providers may (e.g., through websites, ads, and emails) use cookies and similar tracking technologies (such as web beacons and embedded scripts) to identify users, collect information, and provide users with more efficient, personalized, and enjoyable Services by:

Improving and enhancing websites and other online Services

Permitting market research, campaigns, and web analytics

Tailoring ads, websites, and other online Services to users’ individual preferences

Storing information about users’ preferences and recognizing users when they return

Generally helping us track and understand how users use and interact with the Services

The information we collect automatically may include personally identifiable information. Additionally, in the case of aggregate, demographic information or statistical data that is initially gathered about our user base as a whole, or information about individuals that is initially gathered in encrypted format, we may ultimately tie it to or associate it with personally identifiable information we collect in other ways, receive from third parties, or you provide to us. We may also use these technologies for behavioral tracking. We provide information on how you can opt out of behavioral tracking by these technologies below.

Please note: If a user exercises their choice to reject or disable cookies or other automated means of data collection, the user may not be able to take advantage of the full features and functionality of our Services.

Cookies

In general, a cookie is a small file that a website places on a user’s computer to identify it and to maintain its unique information from page to page. Cookies include browser cookies and Flash cookies stored on a user’s hard drive.

• Flash Cookies. Certain features of the Services may use Flash cookies. Flash cookies are cookies that are stored and accessed using Adobe Flash. Flash cookies are ordinarily larger than browser cookies and take up more space on a user’s computer, allowing more information to be stored. Users can manage and control settings concerning Flash cookies on their computer by visiting the Adobe® Flash® Player website at: http: //www.macromedia.com/support/documentation/en/flashplayer/help/settings_manager.html.

Flash cookies are not managed by the same browser settings as are used for browser cookies. Adobe's website permits users to delete Flash cookies as well as limit and disable the amount of information a Flash cookie may store on the user’s computer.

To learn more about Flash cookies, visit the Adobe® Flash® Player website at: http: //helpx.adobe.com/flash-player/kb/disable-local-shared-objects-flash.html.

• Browser Cookies. Browser cookies typically enable a website to recognize a computer or user each time the user returns to the website. This lets a website remember a user’s preferences or lets a user remain signed into a website or view products that were placed in a shopping cart (i.e., without the user having to re-enter the user’s information). Typically, most web browsers allow users to view, disable, or delete browser cookies, allow users to accept or reject cookies, and alert a user each time a cookie is offered. For more information on how to do this for your browser, click “help” on your browser’s menu or visit www.allaboutcookies.org. You can also find out more information about our use of cookies and similar tracking technologies on OnePlus.com and about managing your choices by visiting Use of Cookies - OnePlus (United States). Unless you have adjusted your browser setting so that it will refuse cookies, our system will issue cookies when you direct your browser to certain Services.

Please Note: The Services are not designed to respond to “Do Not Track” signals received from browsers.

Web Beacons

Web beacons are bits of code embedded in web pages, ads, images, and emails (also referred to as clear gifs, pixel tags, single-pixel gifs, tracking pixels, or just pixels) that record activities such as how many users visited a certain page, how many users opened a certain email, or whether certain ads on a website and other sites were popular. They help us manage and measure the usability and effectiveness of our communications and Services. By turning off browser cookies, a web beacon ordinarily should not be able to record the user's unique information, even though it will still identify the website visit or other activity.

Embedded Scripts

Embedded scripts are also bits of code that measure how a user interacts with a web page (which links are clicked on, for example). Scripting functionality, such as JavaScript, may be turned off via your web browser.

How We Use Your Information

We may use information that we obtain about you:

• To provide and enhance the Services, such as registering a user for a Service, identifying and authenticating a user so that they may activate, use, and interact with our Services and ancillary, non-OnePlus services, and improving and customizing the user experience

• To fulfill orders and requests from you for information or Services, provide customer support, and otherwise communicate with you

• To track and confirm online orders and to process refunds, returns, and exchanges

• To create, maintain, administer, and provide you with notices about your OnePlus account and any other accounts, programs, or subscriptions that you participate in, including expiration and renewal notices

• To allow and manage your participation in prize draws, contests, rewards programs, or similar promotional activities

• To market and advertise the Services, to support our marketing activities and initiatives, and to provide recommendations to our customers

• To otherwise provide ads, which may include targeted (or interest-based) ads delivered on your computer, device, or within certain apps where targeted or interest-based ads are available (if you turn off targeted or interest-based ads, you will receive generic ads); we provide more information about interest-based advertising below

To operate, audit, and continually improve our Services, including the development of new Services, communicating with our customers, conducting research and analysis (including surveys) of our Services and customer base, aggregating and anonymizing data, performing data analytics, and conducting internal functions such as accounting

• To comply with and enforce applicable legal requirements, contractual obligations (such as any contracts entered into between you and us, including billing and collection), relevant industry standards, and OnePlus’s policies

• To employ and improve our Services’ security and safety features and protect against, prevent, and identify fraud and other illegal activity, legal claims, and other liabilities

• To notify you about changes to any Services we offer or provide or to any of our policies

• To fulfill any other purpose for which you provide it, that we specifically describe at the time of collection, or that you specifically consent to